May 03, 2024  
Graduate Catalog 2015 - 2016 
    
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Graduate Catalog 2015 - 2016 [ARCHIVED CATALOG]

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MKT 801 - Doctoral Seminar in Marketing Theory

(3 credits)
Investigates the development and evolution of marketing thought. Provides a historical perspective in marketing-theory development by reviewing and assessing selected scholarly works.


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