Nov 18, 2018  
Undergraduate Catalog 2016 - 2017 
Undergraduate Catalog 2016 - 2017 [ARCHIVED CATALOG]

[Add to Portfolio]

MKT 420 - Consumer Behavior

[3 credit(s)]
Prerequisite: MKT 301. Investigates consumer and organizational buying motives, buying influences, and buying decision-making processes and their implications for marketing strategies and public/social policy. Explores cross-cultural, ethical, and research issues in understanding consumer and industrial/organizational buying.

Semesters Offered: Every Fall and Spring

Click here for the schedule of courses

[Add to Portfolio]