Sep 26, 2018  
Graduate Catalog 2016 - 2017 
    
Graduate Catalog 2016 - 2017 [ARCHIVED CATALOG]

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MKT 601 - Marketing Strategy

(3 credits)
Prerequisite: MKT 501 or equivalent; must be admitted to the College of Business as a degree-seeking graduate student to be eligible for this course. Explores advanced theories, concepts, and techniques for formulating strategic marketing plans for business and non-business organizations in U.S. and global environments. Topics include environmental analysis, market opportunity analysis, segmentation and positioning, marketing-mix decisions, and formulating action plans.


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