Mar 28, 2024  
Graduate Catalog 2016 - 2017 
    
Graduate Catalog 2016 - 2017 [ARCHIVED CATALOG]

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COM 555 - Communication Campaigns

(3 credits)
Prerequisites: COM 501 & COM 512; or permission of the Graduate Director. Introduces students to the fundamentals of communication campaigns, including public information and political campaigns. Course content encompasses the role of campaigns in shaping social, cultural, and political agendas; theoretical foundations of communication campaigns; and campaign management techniques. Students participate in an actual campaign exercise to gain experience as campaign strategists. Students do analysis of Social Marketing Campaign(s) from literature.


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