May 23, 2018  
Graduate Catalog 2017-2018 
    
Graduate Catalog 2017-2018
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MKT 501 - Marketing Management

[3 credit(s)]
Examines theoretical and practical considerations in strategic market planning. Explores managerial, ethical, societal, and global dimensions of marketing decision making. Focuses on segmenting markets and making product, pricing, promotion, and distribution decisions.


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