Mar 29, 2024  
Graduate Catalog 2017 - 2018 
    
Graduate Catalog 2017 - 2018 [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 501 - Marketing Management

[3 credit(s)]
Examines theoretical and practical considerations in strategic market planning. Explores managerial, ethical, societal, and global dimensions of marketing decision making. Focuses on segmenting markets and making product, pricing, promotion, and distribution decisions.


Click here for the schedule of courses



Add to Portfolio (opens a new window)