Mar 29, 2024  
Graduate Catalog 2017 - 2018 
    
Graduate Catalog 2017 - 2018 [ARCHIVED CATALOG]

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MKT 550 - Selling and Sales Force Management

[3 credit(s)]
Prerequisite: MKT 601 or permission of department chair. Covers tasks and responsibilities of professional selling and the challenges of managing both the individual and team sales function. Stresses analytical and interpersonal skills, account management, proposal development, planning, organizing, directing, motivating, and controlling a sales organization. Examines legal and ethical issues.


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