Mar 29, 2024  
Graduate Catalog 2017 - 2018 
    
Graduate Catalog 2017 - 2018 [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 608 - Global Marketing

[4 credit(s)]
Prerequisite: MKT 601 or permission of department chair. Emphasizes the marketing mix-product, promotion, distribution, and pricing-within the international context, particularly strategic marketing management. Uses cases, readings, films, and textbook. Bases learning materials selection on their pragmatic value to managers. Includes lectures, discussions, and individual/group presentations.


Click here for the schedule of courses



Add to Portfolio (opens a new window)