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Apr 24, 2024
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COM 564 - Media Metrics & Analytics[3 credit(s)]
Prerequisites: Graduate Standing in Applied Communication Theory & Methodology or permission of instructor. This course emphasizes practical aspects of promotional communication. It examines the process by which media messages are evaluated in various media environments with an emphasis on social media. The course will explore key social media metrics and analytics to allow students to track digital and social media content. Students will learn how to evaluate a social media campaign’s success. The course will also introduce user experience concepts and measurement tools.
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