Mar 28, 2024  
Graduate Catalog 2012 - 2013 
    
Graduate Catalog 2012 - 2013 [ARCHIVED CATALOG]

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MBA 653 - Sustainable Business Venturing

(4 credits)
In this course students will become familiar with sustainable business ventures and with businesses that tackle sustainability challenges while achieving profitability.The focus will be on understanding how to turn sustainable business opportunities into viable ventures.Sustainable venturing opportunities will be examined from the perspective of entrepreneurial startup firms, as well as from the perspectives of established companies.Topics included are:diffusion of innovation and sustainable entrepreneurs, market failures and sustainable venturing, and venturing opportunities in renewable energy, natural and organic products, and in sustainable consulting.


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