Mar 28, 2024  
Undergraduate Catalog 2013 - 2014 
    
Undergraduate Catalog 2013 - 2014 [ARCHIVED CATALOG]

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MKT 454 - Online Marketing Strategies

(4 credits)
Prerequisite(s): MKT 301; must have at least junior standing and be a declared major in the College of Business to be eligible for this course. Provides an introduction to Internet technology and the marketing opportunities this technology presents. A multidimensional approach is used to combine practical applications with marketing principles.


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