Sep 23, 2018  
Undergraduate Catalog 2017 - 2018 
    
Undergraduate Catalog 2017 - 2018 [ARCHIVED CATALOG]

Multimedia Advertising Certificate


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This interdisciplinary program is offered jointly by the Department of Marketing in the Monte Ahuja College of Business, and the Department of Art and Design and the School of Communication in the College of Liberal Arts and Social Sciences. The program provides students with a breadth of information and practical know-how in marketing strategy, advertising communication, graphics, copywriting, and design. It introduces contemporary advertising theories and practices by integrating traditional media, such as print and broadcasting, with new media, such as computer graphics and the Internet.

Note(s):


COM 350 - Persuasive Communication & Attitude Change  is recommended as a foundation for the COM courses in this certificate program.

Required Courses:


The certificate program includes 16 semester hours of core courses in visual art, advertising principles, advertising applications, and marketing analysis. A 2.25 GPA must be maintained across all required courses.
The following courses are prerequisites to those required for the certificate.

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