COM 630 - Mass Communication Theory

(4 credits)

Prerequisite(s): Undergraduate students, Nondegree graduates ineligible to enroll in 600/700/800 level graduate courses. Provides students with an introduction to the major theories and concepts in the field of mass communication. Attention is devoted to communication perspectives and to psychological perspectives. Topics include determinants of mass media news, effects of television news, political advertising and debates, television violence effects, TV and children, media economics, and the sociology and psychology of the mass media audience.

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