Mar 29, 2024  
Graduate Catalog 2013 - 2014 
    
Graduate Catalog 2013 - 2014 [ARCHIVED CATALOG]

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COM 633 - Content Analysis Rsrch Methods

(4 credits)
Prerequisite(s): Undergraduate students, Nondegree graduates ineligible to enroll in 600/700/800 level graduate courses. An empirical and systematic investigation of documented messages in print, graphical, and audio-visual forms and observed human communication behaviors. Focuses on the design and execution of content analytic studies, including form vs. content variables, measurement issues, reliability and validity assessment, a systems view of research findings, use of a computer text analysis program, and traditional human-coder techniques.


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