COM 640 - Persuasive Communication Campg

(4 credits)

Prerequisite(s): COM 501 or permission of instructor. Study of persuasive communication and campaigns. Focuses on major communication theories of persuasion, current issues and problems in persuasive communication, and an examination of mass and interpersonal persuasive campaign issues such as attitude formation, fear appeals, cognitive dissonance theory, and interpersonal persuasion. Students may construct campaigns and persuasive appeals for application.

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