COM 732 - Audience/Media Research Method

(4 credits)

Prerequisite(s): Undergraduate students, Nondegree graduates ineligible to enroll in 600/700/800 level graduate courses. Introduction to applied research methods in public relations, advertising, and media in relation to the nature of and relations between audience and media. Focuses on demographic and psychographic research methods, audience measurement techniques such as audience ratings, quantitative and qualitative research data gathering, analysis and interpretation methods, such as focus groups, surveys, and experiments.

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