COM 733 - Content Analysis Rsrch Methods

(4 credits)

Prerequisite(s): Undergraduate students, Nondegree graduates ineligible to enroll in 600/700/800 level graduate courses. An empirical and systematic investigation of documented messages in print, graphical, and audio-visual forms and observed human communication behaviors. Focuses on the design and execution of content analytic studies, including form vs. content variables, measurement issues, reliability and validity assessment, a systems view of research findings, use of a computer text analysis program, and traditional human-coder techniques.

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