Dec 08, 2024  
Graduate Catalog 2013 - 2014 
    
Graduate Catalog 2013 - 2014 [ARCHIVED CATALOG]

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MKT 501 - Marketing Management

(3 credits)
Prerequisite(s): Must be admitted as a graduate student to be eligible for this course. Examines theoretical and practical considerations in strategic market planning. Explores managerial, ethical, societal, and global dimensions of marketing decision making. Focuses on segmenting markets and making product, pricing, promotion, and distribution decisions.


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