MKT 531 - Marketing Research

(4 credits)

Prerequisite(s): MKT 601; must be admitted as a graduate student to be eligible for this course. Covers quantitative and qualitative research methods for analyzing marketing efforts and opportunities. Emphasizes primary techniques such as setting objectives, designing projects, collecting, processing, and analyzing data, reporting results to management, and integrating results into decision-making. Uses computers and latest statistical software.

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