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Apr 24, 2024
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MKT 603 - Buyer Behavior(4 credits)
Prerequisite(s): MKT 601; must be admitted to the College of Business as a degree-seeking graduate student to be eligible for this course. Examines social and psychological influences on individual, household, and organizational buyer behavior. Investigates models of buyer behavior and applies them in the marketing decision-making processes. Includes readings, lectures, discussions, and team projects.
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