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May 13, 2024
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MKT 608 - Global Marketing(4 credits)
Prerequisite(s): MKT 601; must be admitted to the College of Business as a degree-seeking graduate student to be eligible for this course. Emphasizes the marketing mix-product, promotion, distribution, and pricing-within the international context, particularly strategic marketing management. Uses cases, readings, films, and textbook. Bases learning materials selection on their pragmatic value to managers. Includes lectures, discussions, and individual/group presentations.
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