MKT 702 - Marketing Research

(4 credits)

Prerequisite(s): Undergraduate students, Nondegree graduates ineligible to enroll in 600/700/800 level graduate courses. Prerequisite: MKT 601 or permission of department chair. Covers quantitative and qualitative research methods for analyzing marketing efforts and opportunities. Emphasizes primary techniques such as setting objectives, designing projects, collecting, processing, and analyzing data, reporting results to management, and integrating results into decision making. Uses computers and the latest statistical software.

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