MKT 703 - Buyer Behavior

(4 credits)

Prerequisite(s): Undergraduate students, Nondegree graduates ineligible to enroll in 600/700/800 level graduate courses. Prerequisite: MKT 601 or permission of department chair. Examines social and psychological influences on individual, household, and organizational buyer behavior. Investigates models of buyer behavior and applies them in the marketing decision-making processes. Includes readings, lectures, discussions, and team projects.

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