MKT 704 - Strategic & Tactical Marketing

(4 credits)

Prerequisite(s): Undergraduate students, Nondegree graduates ineligible to enroll in 600/700/800 level graduate courses. Prerequisite: MKT 601 or permission of department chair. Provides an in-depth understanding of marketing planning, focusing on the tools necessary for analysis and decision making in a planning context. Emphasizes marketing decision-support systems in the planning process.

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