Dec 08, 2024  
Graduate Catalog 2013 - 2014 
    
Graduate Catalog 2013 - 2014 [ARCHIVED CATALOG]

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MKT 706 - Advertising and Promotion Management

(4 credits)
Prerequisite(s): MKT 601  or permission of department chair. Examines the key managerial topics involved in the design, implementation, and evaluation of the marketing communications program. Focuses on objective setting, strategy formulation, and promotional research and evaluation.


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