MKT 707 - Product Management

(4 credits)

Prerequisite(s): Undergraduate students, Nondegree graduates ineligible to enroll in 600/700/800 level graduate courses. Prerequisite: MKT 601 or permission of department chair. Provides a managerial introduction to special problems encountered in the evaluation, introduction, and management of consumer and industrial products. Focuses on market analysis, new product development, and product planning.

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