MKT 708 - Global Marketing

(4 credits)

Prerequisite(s): Undergraduate students, Nondegree graduates ineligible to enroll in 600/700/800 level graduate courses. Prerequisite: MKT 601 or permission of department chair. Emphasizes the marketing mix-product, promotion, distribution, and pricing-within the international context, particularly strategic marketing management. Uses cases, readings, films, and textbook. Bases learning materials selection on their pragmatic value to managers. Includes lectures, discussions, and individual/group presentations.

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