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Mar 29, 2024
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MKT 800 - Doctrl Sem Measment&Scaling(3 credits) Prerequisite(s): Undergraduate students, Nondegree graduates ineligible to enroll in 600/700/800 level graduate courses. Prerequisite: Completion of the Advanced Analytical and Operational Core. Provides an in-depth discussion of research design and measurement issues. Includes principles and logic of experimental and nonexperimental design, measurement theory (validity, reliability, and multiple indicators), data theory and scaling methods (uni-dimensional and summated scales), and comparison, similarity, and preference data.
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