Mar 29, 2024  
Graduate Catalog 2013 - 2014 
    
Graduate Catalog 2013 - 2014 [ARCHIVED CATALOG]

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MKT 803 - Doctrl Sem Marketing Strategy

(3 credits)
Prerequisite(s): MKT 801 or student group MK81 (MKT 801 waiver) Explores theoretical concepts of marketing strategies, their development and implementation, and their success and failure in application. Major tactical areas-such as market entry, positioning, product quality, price, promotion, distribution, and evaluation of market performance-are examined. Investigates issues, methods, models, and findings in the literature.


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