MKT 804 - Doctrl Sem Multivar Tech Mkt

(3 credits)

Prerequisite(s): MKT 800 or student group MK80 (MKT 800 waiver) Emphasizes multivariate techniques-their assumptions, applications, and interpretation of output. Includes multiple classification analysis, canonical correlation analysis, multivariate analysis of variance, discriminant analysis, factor analysis, cluster analysis, MDS, conjoint analysis, logit and probit models, etc. Uses computer packages to analyze data.

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