Mar 29, 2024  
Graduate Catalog 2013 - 2014 
    
Graduate Catalog 2013 - 2014 [ARCHIVED CATALOG]

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PSY 519 - Consumer Psychology

(4 credits)
An analysis of the impact of attitudes, motivation, personality, and learning processes on an individual’s use of goods and services, with applications to marketing research, public opinion polling, and advertising research.


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