Mar 29, 2024  
Undergraduate Catalog 2014 - 2015 
    
Undergraduate Catalog 2014 - 2015 [ARCHIVED CATALOG]

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MKT 450 - Selling & Sales Force Mgmt

[3 credit(s)]
Prerequisite: MKT 301. Covers tasks and responsibilities of professional selling and the challenges of managing both the individual and team sales function. Stresses analytical and interpersonal skills, account management, proposal development, planning, organizing, directing, motivating, and controlling a sales organization. Examines legal and ethical dimensions of professional selling.


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