Mar 28, 2024  
Undergraduate Catalog 2014 - 2015 
    
Undergraduate Catalog 2014 - 2015 [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 452 - Business-To-Business Marketing

[3 credit(s)]
Prerequisite: MKT 301. Explores concepts, analytical tools, management practices, and advances in marketing goods and services to industrial, commercial, institutional, and other business markets in domestic and global environments. Includes lectures, case analyses, discussion, oral presentations, written reports, and execution of a field project.


Click here for the schedule of courses



Add to Portfolio (opens a new window)