May 27, 2022  
Undergraduate Catalog 2014 - 2015 
    
Undergraduate Catalog 2014 - 2015 [ARCHIVED CATALOG]

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MKT 454 - Online Marketing Strategies

[3 credit(s)]
Prerequisite: MKT 301. Provides an introduction to Internet technology and the marketing opportunities this technology presents. A multidimensional approach is used to combine practical applications with marketing principles.


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