Dec 04, 2022  
Undergraduate Catalog 2014 - 2015 
    
Undergraduate Catalog 2014 - 2015 [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

PSY 335 - Consumer Psychology

[3 credit(s)]
Prerequisite: PSY 101. Examination of the role of psychological processes (such as attitudes, needs, personality) in influencing one’s reaction to consumer goods and services. Implications for advertising, marketing research, and public opinion polling will be addressed.


Click here for the schedule of courses



Add to Portfolio (opens a new window)