Mar 28, 2024  
Graduate Catalog 2015 - 2016 
    
Graduate Catalog 2015 - 2016 [ARCHIVED CATALOG]

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COM 740 - Persuasive Communication and Campaigns

(4 credits)
Prerequisite: COM 501 or permission of instructor. Study of persuasive communication and campaigns. Focuses on major communication theories of persuasion, current issues and problems in persuasive communication, and an examination of mass and interpersonal persuasive campaign issues such as attitude formation, fear appeals, cognitive dissonance theory, and interpersonal persuasion. Students may construct campaigns and persuasive appeals for application.


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