Oct 29, 2020  
Graduate Catalog 2015 - 2016 
    
Graduate Catalog 2015 - 2016 [ARCHIVED CATALOG]

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EBA 609 - Marketing Strategy

(4 credits)
Advanced theories, concepts, and techniques for formulating strategic marketing plans and making marketing decisions for business and non-business organizations in U.S. and global environments. Topics include environmental analysis, market opportunity analysis, segmentation and positioning, marketing-mix decisions, and formulating strategic plans. Restricted to EMBA students.


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