Mar 29, 2024  
Graduate Catalog 2015 - 2016 
    
Graduate Catalog 2015 - 2016 [ARCHIVED CATALOG]

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MKT 605 - Services Marketing

(4 credits)
Prerequisite: MKT 601 or permission of department chair. Explores the marketing of services in consumer, business, nonprofit, and global settings. Investigates the nature of services and the theories, concepts, tactics, and strategies for solving marketing problems, improving service quality, and building customer satisfaction.


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