Apr 25, 2024  
Undergraduate Catalog 2011 - 2012 
    
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Undergraduate Catalog 2011 - 2012 [ARCHIVED CATALOG]

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COM 364 - Advanced Advertising

(4 credits)
Prerequisite(s): COM 360 . This course emphasizes both theoretical and practical aspects of advertising. It examines the process by which advertising campaigns are planned, designed, executed and evaluated and various environmental, social and economic factors and considerations which influence this process.


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