May 27, 2022  
Graduate Catalog 2016 - 2017 
    
Graduate Catalog 2016 - 2017 [ARCHIVED CATALOG]

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COM 632 - Audience/Media Research Methods

(4 credits)
Introduction to applied research methods in public relations, advertising, and media in relation to the nature of and relations between audience and media. Focuses on demographic and psychographic research methods, audience measurement techniques such as audience ratings, quantitative and qualitative research data gathering, analysis and interpretation methods, such as focus groups, surveys, and experiments.


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