Mar 29, 2024  
Graduate Catalog 2016 - 2017 
    
Graduate Catalog 2016 - 2017 [ARCHIVED CATALOG]

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MKT 704 - Strategic And Tactical Marketing

(4 credits)
Prerequisite: MKT 601 or permission of department chair. Provides an in-depth understanding of marketing planning, focusing on the tools necessary for analysis and decision making in a planning context. Emphasizes marketing decision-support systems in the planning process.


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