Mar 28, 2024  
Graduate Catalog 2016 - 2017 
    
Graduate Catalog 2016 - 2017 [ARCHIVED CATALOG]

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MKT 707 - Product Management

(4 credits)
Prerequisite: MKT 601 or permission of department chair. Provides a managerial introduction to special problems encountered in the evaluation, introduction, and management of consumer and industrial products. Focuses on market analysis, new product development, and product planning.


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