Mar 29, 2024  
Undergraduate Catalog 2017 - 2018 
    
Undergraduate Catalog 2017 - 2018 [ARCHIVED CATALOG]

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MKT 441 - Integrated Marketing Com

[3 credit(s)]
Prerequisite: MKT 301. Explores the role of advertising and promotion in modern marketing strategy. Focuses on market analysis and target audience definition, message development, media strategy, the evaluation of advertising effectiveness, and budgeting. Intended both for those planning careers in advertising as well as general marketing management.

Semesters Offered: Every Fall and Spring


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