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Apr 20, 2024
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MKT 601 - Marketing Strategy[3 credit(s)]
Prerequisite: MKT 501 or equivalent; must be admitted to the College of Business as a degree-seeking graduate student to be eligible for this course. Explores advanced theories, concepts, and techniques for formulating strategic marketing plans for business and non-business organizations in U.S. and global environments. Topics include environmental analysis, market opportunity analysis, segmentation and positioning, marketing-mix decisions, and formulating action plans.
Click here for the schedule of courses
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