Mar 28, 2024  
Graduate Catalog 2017 - 2018 
    
Graduate Catalog 2017 - 2018 [ARCHIVED CATALOG]

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MKT 703 - Buyer Behavior

[4 credit(s)]
Prerequisite: MKT 601 or permission of department chair. Examines social and psychological influences on individual, household, and organizational buyer behavior. Investigates models of buyer behavior and applies them in the marketing decision-making processes. Includes readings, lectures, discussions, and team projects.


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