Oct 22, 2020  
Graduate Catalog 2018 - 2019 
    
Graduate Catalog 2018 - 2019 [ARCHIVED CATALOG]

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MKT 501 - Marketing Management

[3 credit(s)]
Examines theoretical and practical considerations in strategic market planning. Explores managerial, ethical, societal, and global dimensions of marketing decision making. Focuses on segmenting markets and making product, pricing, promotion, and distribution decisions.


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