Oct 29, 2020  
Graduate Catalog 2018 - 2019 
    
Graduate Catalog 2018 - 2019 [ARCHIVED CATALOG]

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MKT 606 - Advertising and Promotion Management

[4 credit(s)]
Prerequisite: MKT 601 or permission of department chair. Examines the key managerial topics involved in the design, implementation, and evaluation of the marketing communications program. Focuses on objective setting, strategy formulation, and promotional research and evaluation.


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