Oct 29, 2020  
Graduate Catalog 2018 - 2019 
    
Graduate Catalog 2018 - 2019 [ARCHIVED CATALOG]

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MKT 607 - Product Management

[4 credit(s)]
Prerequisite: MKT 601 or permission of department chair. Provides a managerial introduction to special problems encountered in the evaluation, introduction, and management of consumer and industrial products. Focuses on market analysis, new product development, and product planning.


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