Oct 29, 2020  
Graduate Catalog 2018 - 2019 
    
Graduate Catalog 2018 - 2019 [ARCHIVED CATALOG]

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MKT 801 - Doctoral Seminar in Marketing Theory

[3 credit(s)]
Investigates the development and evolution of marketing thought. Provides a historical perspective in marketing-theory development by reviewing and assessing selected scholarly works.


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