Oct 29, 2020  
Graduate Catalog 2018 - 2019 
    
Graduate Catalog 2018 - 2019 [ARCHIVED CATALOG]

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MKT 803 - Doctoral Seminar in Marketing Strategy

[3 credit(s)]
Prerequisite: MKT 801. Explores theoretical concepts of marketing strategies, their development and implementation, and their success and failure in application. Major tactical areas-such as market entry, positioning, product quality, price, promotion, distribution, and evaluation of market performance-are examined. Investigates issues, methods, models, and findings in the literature.


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