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Mar 28, 2024
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MKT 803 - Doctoral Seminar in Marketing Strategy[3 credit(s)] Prerequisite: MKT 801. Explores theoretical concepts of marketing strategies, their development and implementation, and their success and failure in application. Major tactical areas-such as market entry, positioning, product quality, price, promotion, distribution, and evaluation of market performance-are examined. Investigates issues, methods, models, and findings in the literature.
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