Feb 23, 2024  
Graduate Catalog 2012 - 2013 
    
Graduate Catalog 2012 - 2013 [ARCHIVED CATALOG]

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MKT 511 - Retail Strategy & Marketing

(4 credits)
Prerequisite(s): MKT 601  or permission of department chair. Provides retail management and merchandising framework for all types of businesses. Includes store location, layout, and design; merchandise offerings, assortments, pricing, and control; internal operations-staffing, supervision, promotions, customer services, store operations, and expense control; opportunities for small retailers; and legal and ethical considerations.


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